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Facebook to Share Ad Revenue With Creators :

 Meta announced on Monday that it will be changing the way artists and music rightsholders are paid from Facebook, moving to a revenue-sharing model for user-generated video content, although it has not shared full details.

In the new system, video creators who use licensed music in videos over 60 seconds long on Facebook will receive a 20% share of any advertising revenue generated by their videos. “A separate share” — presumably the remaining 80% of that advertising revenue — will then be split between the music’s rightsholders and Meta, although how and how much that revenue will be split has not been confirmed. A rep for the company declined Variety‘s request for further information “due to confidentiality agreements with our partners.”

In making the announcement, Facebook said it will now be “easier for creators to monetize their videos that use licensed music” from a curious selection of “popular and emerging artists” — Post Malone, Tove Lo, Grupo La Cambia, Leah Kate, Bicep — giving “both creators and music rights holders a new way to earn money from videos on Facebook.”

It says the program is powered by Rights Manager, “a video, audio and image-matching tool we developed to help content owners protect their rights and manage their content at scale. In addition, this feature is made possible through our partnerships across the music industry; it’s the first of its kind at this scale.”

Despite the lack of detail, the move is significant in that it will be the first time that music rightsholders will be receive revenue generated by an ad on a user-generated Facebook video — with the caveats that it must be licensed, and be more than one minute long (which is definitely a minority). However, it does not affect official music videos (which are covered by different licenses) and does not affect content on Instagram, which is also owned by Meta.

And while it clearly does not directly affect TikTok, which has been involved in a long battle over music rights for many months, it does advance the larger situation.

Significantly, and perhaps in advance of this move, Kobalt, which administers songs by Paul McCartney, Foo Fighters, Max Martin, Childish Gambino and hundreds of others, recently removed a whopping 700,000 songs from Facebook and Instagram because the license has expired and the two sides have not yet agreed to new terms.

According to its latest “Music in the Air” report, Goldman Sachs estimates that Facebook contributed 29% of all “emerging platform” advertising revenues paid to the recorded-music industry in 2021.

Facebook ads promoted apps with HiddenAds malware, affects 1M+ users

The infected apps hide and promote themselves aggressively on Facebook showing continuous advertisements to victims in a variety of ways. When this malware is installed on the victim’s device, they run malicious services automatically upon installation even without needing any user interaction to open the apps.

To promote these apps to new users, the malware authors created advertising pages on Facebook, as it is the link to Google Play distributed through legitimate social media, leaving little margin for doubt for the users.

The adware apps abuse the Contact Provider Android component, which allows the transfer of data between the device and online services. For this, Google provides ContactsContract class, which is the contract between the Contacts Provider and applications.

“In ContactsContract, there is a class called Directory. A Directory represents a contacts corpus and is implemented as a Content Provider with its unique authority. So, developers can use it if they want to implement a custom directory. The Contact Provider can recognize that the app is using a custom directory by checking special metadata in the manifest file,” McAfee wrote in a blog post.

“The important thing is the Contact Provider automatically interrogates newly installed or replaced packages. Thus, installing a package containing special metadata will always call the Contact Provider automatically.”

The first activity of this malware is to create a permanent service for displaying the advertisements. If the service process is “killed” (terminated), it regenerates immediately.

According to McAfee, users have already installed these apps from 100K to 1M+. Given below is the list of unusually high download numbers for such applications:

1. Junk Cleaner, cn.junk.clean.plp, 1M+ downloads
2. EasyCleaner, com.easy.clean.ipz, 100K+ downloads
3. Power Doctor,power.doctor.mnb, 500K+ downloads
4. Super Clean, com.super.clean.zaz, 500K+ downloads
5. Full Clean-Clean Cache, org.stemp.fll.clean, 1M+ downloads
6. Fingertip Cleaner, com.fingertip.clean.cvb, 500K+ downloads
7. Quick Cleaner, org.qck.cle.oyo, 1M+ downloads
8. Keep Clean, org.clean.sys.lunch, 1M+ downloads
9. Windy Clean, in.phone.clean.www, 500K+ downloads
10. Carpet Clean, og.crp.cln.zda, 100K+ downloads
11. Cool Clean, syn.clean.cool.zbc, 500K+ downloads
12. Strong Clean, in.memory.sys.clean, 500K+ downloads
13. Meteor Clean, org.ssl.wind.clean, 100K+ downloads

Most of the affected users belong to countries like South Korea, Japan, and Brazil. McAfee has already disclosed this threat to Google and all reported applications were removed by the search giant from the Play Store.

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